Blue Bottle Pink Gin is a new addition to the Blue Bottle Gin range and was launched at the end of November 2019. Having previously designed all of the new Blue Bottle Gin packaging, we were asked to create the design for the new Pink Gin so that it would stand alongside the existing packaging but also stand out on the shelf in its own right. We used a subtle pink gradient as the background colour that reflects the colour of the product and combined this with a carefully chosen pink foil for the main fly motif. There are also other special foil finishes as well as embossing to really give the packaging a feel of quality and sophistication. As it describes on the packaging 'Blue Bottle Pink Gin has pink grapefruit at its core. Layered with fresh orange and lemon peel, the upfront citrus hit complements traditional juniper and combines with cardamon and angelica to create a complex yet refreshing delight.'