HIC – No & Low Summer Campaign
Clive is back for the summer and the Guernsey 2023 Island Games! This time he is in the guise of an enthusiastic sports supporter but once again he is promoting the sensible drinking ethos of enjoying alcohol but ensuring to plan a safe way to get home afterwards using a bus, lift or taxi #thinkblt. Along with Clive there are also four competitors from different sports who have decided to enjoy celebrating choosing to drink 'No & Low' alcohol drinks. We had a lot of fun illustrating the new characters and designing the 'No & Low' poster campaign for the Health Improvement Commission.