We were tasked by our long-term client Bean14 Coffee Roasters to completely refresh their brand by looking at a new logo and tagline ensuring the new look would more accurately reflect their ever evolving and dynamic business! We have created a logo that incorporates an icon using the letter B and a clever use of negative space within the B icon that shows a coffee bean. The typeface we have chosen to use for the logo is informal and fun whilst maintaining a clean and modern look. We have also changed the colours to use a vibrant lime green which contrasts well against a rich 'coffee' brown colour. The tagline now reflects the fact the company works across the other Bailiwick islands as well as in Jersey. We have also designed new bag labels for the coffee beans themselves, again using more vibrant, modern colours that will be eye catching on the shelves. We are looking forward to working with the client in rolling out the new brand across more areas of marketing and merchandise.