Tuesday, July 6, 2021
The Bathing Pools Branding Project
We were delighted to be asked by Vive La Vallette LBG, the Guernsey charity undertaking the project, to create the new branding and marketing collateral for The Bathing Pools which was recently revealed at a launch event on June 23rd. Progress on the regeneration work at The Bathing Pools at La Vallette is continuing apace and the new facilities are on schedule to open in early 2022.
The new logo and overall branding scheme is based around the strapline we created; ‘ The Heart of La Vallette’. Inspired by the environment and views of the location, it also reflects the history and connection people have with the bathing pools, and the community hub it sets out to be.
To date, the Vive La Vallette team has secured commitments of approximately £1 million towards the £1.5 million cost of the project. The charity has now launched an appeal to raise the remaining £500,000 through public, private and corporate donations. For those wishing to support the fundraising appeal please contact Helen Bonner-Morgan at email@example.com or on 07781 451 472, you can also find out more at www.vivelavallette.com