New poster at Beau Sejour
Having renewed our prime poster site at Beau Sejour for another year we decided it would be a good opportunity to refresh the artwork that had previoulsy been in place for 2 years. After some deliberation in the studio, we were all in agreement that the new artwork should be as bold and clear as possible ensuring a very strong brand awareness whilst guiding people to our new website. Applying the web address as large as we could across the full width of the poster and using the typeface of our logo reversed out of one of the new vibrant brand colour options (a brave decision for us men in the studio!) really ensures the message won't be missed. A subtle nod to the new website 'wheel' has also been applied to the graphics, but overall we have kept this as minimal as possible for the biggest possible impact, see what you think next time you're up there.