BDO Private Wealth Brochure & BDODrive Mailer
BDO asked us to produce a Private Wealth brochure and requested that it should be able to be printed as well as used as an interactive PDF that could be emailed to their contacts. The A4 landscape format was developed in line with BDO brand guidelines. The content reflects the fact that the service offering is aimed squarely at the Guernsey Private Wealth market which is also conveyed through the tone of voice of the imagery. We were also asked to design and produce a targeted direct mail leaflet for BDO in Guernsey which took the form of an A6 concertina folded leaflet in a branded red envelope. The leaflet promotes BDODrive a service which offers clients a combination of day-to-day accounting, compliance and outsourcing support alongside financial reporting and business advice. BDODrive is a perfect service offering for smaller businesses - in this case through a mailshot specifically aimed at the building and construction industry.