Samaritans Guernsey Project
This year the local branch of Samaritans celebrate 50 years in Guernsey so we were asked by Charlotte Cox, head of the Guernsey branch, to come up with a logo to mark their special celebration. We designed a logo based on a large green 50 balloon to give a festive feel and chose a typeface that would compliment the Samaritans logo.
Developing the concept further we have created a campaign that features a green balloon as the main focus of promotional material - the green balloon is seen to represent feelings that relate to people who might want to call Samaritans. It also creates emotive feelings while remaining anonymous so that the viewer can interpret it in their own way. Here you can see the concept in use on a promotional flyer for Samaritans national Stress Down Day and on two adverts for the local paper - a recruitment advert for volunteers and a seasonal Christmas advert.
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