Guernsey Dairy Ice Cream Project
We have recently completed a project for Guernsey Dairy, designing a distinctive new look for their ice cream packaging plus the supporting advertising and marketing campaign. The new packaging designs include label and lid designs for the 4 litre, 1 litre and 125ml tubs for each of the four 'family favourite' flavours of vanilla, strawberry, chocolate and mint choc chip. We used bold colours and individual illustrations incorporating local Guernsey landmarks and of course the iconic Guernsey cow to differentiate each flavour.
Using a mix of illustration combined with product and location photography using local people, we designed the advertising and POS which included; posters, social media ads, pull-up banners, magazine and press ads, pavement sign boards, wall flags, stickers for kiosks, shelf wobblers, parasols, and even large format adverts for the back of the milk trucks.
This has been a great project to be involved with so far and there are new flavours to come, so watch this space!