Alice Loveridge has just launched her new business in Guernsey called 'Love Fitness' and we were asked by Alice to create the branding and the website. The icon that forms part of the main logo cleverly uses the letterforms of the L and F from the name Love Fitness to form a stylised heart, reflecting the 'love' aspect of the name. We also produced business cards with a nice raised spot gloss on the reverse and social media elements. The branding is also being used on a range of sports clothing. You can find out much more about Love Fitness at the website www.lovefitness.gg.